by Jazz singer » 15 Apr 2009, 01:08
Whatever the Russian government wants to spend rescuing and supporting AutoVAZ, the customers will have the final word.
It is symptomatic that for the same amount of money, many Russians customers prefer to buy an imported second-hand car from abroad than a brand-new Russian car.
Unless Russian cars become more sophisticated and attractive to the market, they will suffer when compared to foreign cars, and the Russian government can't do a thing about it.
If Russian car companies can quickly develop a new generation of vehicles competing on equal termns with the competition, they will survive.
If they can't, they will go under and become assembly plants for foreign carmakers.
Russia is not alone in these predicaments, the allmighty USA suffer from the same problem: a divorce between what they are able to provide, and the needs of the market.